SRAM G2
Hydraulic Brakes
INDUSTRIAL DESIGN - CONCEPT GENERATION - PROTOTYPING - DESIGN FOR MANUFACTURING
Flagship Hydraulic Braking System for Mountain bikes.
Responsible for designing the brake lever body and brake calipers.
SRAM G2 Ultimate model with carbon fiber lever and rainbow titanium hardware.
Changing the manufacturing process required a rethinking of the design approach.
Created start parts based on internal component configuration and minimum required material thicknesses.
From refinement through compelling sketching.
Final proposed form rendering.
Final CAD surfacing
Prototyping for assembly and component fit.
Prototyping for appearance, on-bike fit, and ergonomic checks.
Championing design intent through Design for Manufacturing stages.
Material selection and surface finish specification.