Industrial Design - Branding - logo design - CAD Development - Ergonomic User Research
Industrial Design - concept generation - Branding - Engineering - Ergonomics - User Research - Prototyping - Small Batch Production
A toy brand inspired by racing vehicles of the 1950’s and 60’s, designed as a highly ecological alternative to the mass produced toys of today.
These rideable toys are handmade, using reclaimed woods and few new materials. They contain precision bearings and premium hardware, allowing them to endure multiple generations of use.
The molded plywood is acquired from sustainable sources, and the naturally dyed wooden pieces are 100% upcycled from discarded wood scraps.
There is an unmet need for innovative, sustainable, and durable riding toys.
High-end, small production runs. Not low-end, mass produced plastic.
Form ideation and refinement through exploratory sketching.
Building process of 1:1 scale rideable prototypes.
Designed for ease of manufacturing, assembly/disassembly, standardized hardware use, repairability, and end-of-life scenarios.